Rolls-Royce Bespoke chief designer reveals changing tastes and behaviour of clients. The coronavirus pandemic has presented major challenges to the whole car industry. And while the luxury end of the market has been somewhat insulated from the biggest difficulties caused by factory and showroom closures, companies operating in that sphere have still had to reinvent how they work - and it's set to change the design focus of ultra-luxury cars. Rolls-Royce's Bespoke division is considered, according to chief designer Alex Innes, to be "the apex of the pinnacle". The most prominent example of its work is the one-off Sweptail of 2017, but the division also produces highly customised versions of the Phantom, Ghost, Wraith and Dawn.
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