Store's ambiance starts with a signature scent: Does dealership's aroma put shoppers in a mood to buy?

摘要

The new-car smell isn't what it used to be. At least not at Land Rover South Dade in Miami, where shoppers are greeted with subtle scents of cedar, vanilla and violet. General Manager Mark de la Cruz infuses the dealership with a custom scent called "My Way" to ensure that his vehicles don't smell like other new cars.