Hyundai's segment-bending Santa Cruz: Is there an untapped market for a funky crossover/pickup?

摘要

DETROIT - Hyundai billed the Santa Cruz as a concept, but U.S. chief Dave Zuchowski can hardly hide his desire to lure "urban adventurers" with a funky compact truck. He told Automotive News on Tuesday, Jan. 13, that Hyundai should "know in about a week" whether consumers truly want a truck like the Santa Cruz, with its crossover underpinnings and extendable bed.