Anti-opioid campaign falls flat for body shop

摘要

Customers show tepid interest in making donations. Rising cases of opioid overdoses in the area prompted Cannon's Automotive Service in La Porte, Ind., to choose the county sheriff department's Drug Task Force as its charitable cause for 2017. The independent service and repair shop sought to lure customers by offering a package of heavily discounted services to those who donated $50 to the task force. Based on its experience with a similar campaign, it aimed for sales of 1,000 packages.