At tech giant Amazon, Arianne Walker is the chief evangelist for Alexa Auto, the auto-geared version of the in-home virtual assistant smart device. She knows what she's up against. Built-in vehicle voice recognition systems are the No. 1 complaint from consumers year after year, she says. In a Zoom keynote presentation during the Center for Automotive Research Management Briefing Seminars last week, Walker cited a J.D. Power study that surveyed more than 5,000 U.S. consumers about voice recognition systems. "We heard a number of complaints and issues and challenges around the number of features - and the breadth of features," Walker said.
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