The Pandemic Isn't Winning Back Vehicle Ownership Converts - They Never Left

摘要

For the better part of two years, NADA spent considerable time and energy combating the narrative that the arrival of Millennials and Generation Z as consumers, combined with the proliferation of app-based ride-hailing services, would soon usher in the end of personal vehicle ownership. We all know now, as NADA knew then, that this narrative didn't actually hold up under close scrutiny. But for a time, it was all anyone would talk about. For a little while there, you couldn't attend an auto show or automotive conference without hearing from 12 different "luminaries" who would all explain why vehicle ownership was a relic whose demise was inevitable.