Ford cuts Explorer prices a year after bumpy launch

摘要

Competition spurs the changes, analysts say. Roughly a year after botching the launch of the redesigned Explorer crossover, Ford Motor Co. is cutting prices by up to $3,700 on certain 2021 model year trims. It's not necessarily a sign of big trouble. The Explorer maintains a solid sales lead in the profitable large crossover segment, and deliveries rose 12 percent in the second quarter despite the coronavirus pandemic.