REMEMBERING AN ICON: The Chrysler savior, Mustang champion and TV pitchman redefined the CEO role in America

摘要

Henry Ford. Alfred P. Sloan. Walter P. Chrysler. Soichiro Honda. Ferdinand Piech. Few inventors, visionaries or executives get the chance to transform one automaker and help build the modern auto industry, but Lee Iacocca figured most prominently in the late 20th century success of two of Detroit's Big 3.