LOOKING FOR ANSWERS: One nameplate, three variants, lots of questions: Marketing families of electrified vehicles starts with training and more training

摘要

Imagine a family with triplets who all have the same name but different dietary preferences. And they have to give lunch instructions to the new baby sitter. Diego likes his grilled cheese well-done. Diego will only eat a Reuben. Oh, and Diego? He's vegan. That's something like the marketing challenge for auto-makers fielding a family of vehicles under a single nameplate, each with its own kind of electrified powertrain.