Mini might welcome non-BMW retailers: New Americas leader seeks to shore up brand

Urvaksh Karkaria

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Mini might welcome non-BMW retailers: New Americas leader seeks to shore up brand

机译：Mini可能会欢迎非宝马零售商：新的美洲领袖寻求岸上品牌

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GREER, S.C. - With one exception, all of Mini's 121 U.S. dealers are also BMW franchisees, reflecting BMW's desire to keep its smallcar brand within the family. That could change now. Mini's new Americas boss, Michael Peyton, intends to take a more brand-agnostic approach with the line and says he is open to bringing non-BMW retailers into the house.

机译：Greer，S.C. - 迷你121名美国经销商也有一个例外，也是宝马特许经营商，反映了宝马在家庭内保持其小型品牌的愿望。这可能会改变。 Mini的新美洲老板Michael Peyton打算采取更具品牌无话的方法，并表示他开放，将非宝马零售商带入房子。

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《Automotive news》 |2019年第6907期|共2页
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Urvaksh Karkaria;
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正文语种 eng
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1. Mini might welcome non-BMW retailers: New Americas leader seeks to shore up brand [J] . Urvaksh Karkaria Automotive news . 2019,第6907期

机译：Mini可能会欢迎非宝马零售商：新的美洲领袖寻求岸上品牌
2. The effect of retailer private brands on consumer-based retailer equity: comparison of named private brands and generic private brands [J] . Laee Choi, Patricia Huddleston International review of retail, distribution and consumer research . 2014,第1期

机译：零售商自有品牌对基于消费者的零售商权益的影响：命名自有品牌和通用自有品牌的比较
3. Impact of brand-building activities and retailer-based brand equity on retailer brand communities [J] . Sridhar Samu, Preeti Krishnan Lyndem, Reginald A. Litz European journal of marketing . 2012,第11a12期

机译：品牌建设活动和基于零售商的品牌资产对零售商品牌社区的影响
4. Strategic Interactions Between a National Brand Supplier and a Retailer who has the Potential to Introduce a Store Brand [C] . MANUFACTURING SERVICE OPERATIONS MANAGEMENT . 2007

机译：国家品牌供应商与有可能引入商店品牌的零售商之间的战略互动
5. Opinion leaders and seekers in online brand communities: Centered on Korean digital camera brand communities [D] . Sohn, Youngju 2005

机译：在线品牌社区中的意见领袖和寻求者：以韩国数码相机品牌社区为中心
6. Reducing calorie sales from supermarkets – ‘silent’ reformulation of retailer-brand food products [O] . Jørgen Dejgård Jensen, Iben Sommer 2017

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7. An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity [O] . Anselmsson, Johan, Burt, Steven, Tunca, Burak 2017

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Mini might welcome non-BMW retailers: New Americas leader seeks to shore up brand

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