TBC to ramp up tires at Midas Chain's aim: full-service tire/auto service

摘要

PALM BEACH GARDENS, Fla.—TBC Corp. is ramping up its efforts to shift the sales mix at its franchised Midas auto repair network more toward tires, launching a "tire sales initiative" in Philadelphia that will roll out across the rest of the U.S. throughout 2016 and into 2017.