Good leadership is not only critical in management of socio-political affairs, it has a vital role in economic activities - including the cotton business from the supply side, processing, and marketing to the final consumer. Since 2008, the global cotton trade has witnessed unpredictable turbulence. It requires a good captain to navigate the vessel through these waters. The ever-changing dynamics in the cotton trade calls for informed leadership to guide policy and decision-making by both the publicand private sectors. Innovation and technology transfer will continue to remain the pillars of transformation in any sector. For a smallholder producer to stay in business in this volatile environment, the output per unit of area must attain acceptablelevels.
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