The last few years have been a period of considerable change in the cotton industry. Both cotton production and consumption ar< persistendy shifting to Asia. Europe and the U.S. must conform to this changing trend; such changes of course result in a modified flow of goods, but they also accelerate the new phenomena of companies shifting eastward. Countries such as China, India and Pakistan are growing in importance as their markets now dominate global demand and supply numbers. African countries arealso fighting for their place in this evolving system. With growing demand, the cotton industry is confronted with an important opportunity for development and marketing in these countries.
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