Fascinating analysis of pharmaceutical marketing and advertising

摘要

In light of recent correspondence in the pharmaceutical press regarding marketing strategies of the pharmaceutical industry and potential conflicts of interests between industry and health care professionals,I consider that this book,which provides a clearly written,and well referenced and concise meta view of pharmaceutical business ethics,may offer pharmacists a fascinating analysis of the world of marketing and advertising.Although not particularly aimed at an academic audience,it would be a concise introduction to those who take a keen scholarly interest in corporate social responsibility and the social implications of corporate wealth and power.