Developing the right marketing mix to promote pharmacy services

摘要

Pharmacy, like any other business, requires marketing to survive. There is little or no point in developing a range of patient-focused services, investing in staff training and development, and deploying scarce financial resources in setting up well-equipped consultation rooms, if there are no solid plans to market these services. A market is a group of people who satisfy four criteria:1. They need or want the product or service2. They have the ability to pay3. They have the authority to buy4. They are willing to buy.