Cotton at a Crossroads

摘要

Price volatility and pressure from synthetics have cotton fighting for market share. People tend to overuse the word "historic," often applying it to situations of much less significance than the word implies. But it isn't hyperbole when it's appliedto the current cotton environment - it's fact. Just six months ago, the very idea of cotton selling for $2 per pound was unthinkable, but a growing number of cotton professionals are beginning to think it could happen, and sooner rather than later. While that's a great situation for those with fiber to sell, it is sending Shockwaves through the entire value chain, and some of the decisions being made now could have long-term impacts on the cotton and textile industries.