Partners Can Enhance Demand across the Globe

摘要

For 60 years, Cotton Council International (CCI), NCC's export promotions arm, has continued to elevate U.S. cotton in the global marketplace. With 15 offices cover-ing more than 50 countries, CCI is realizing its current success by adhering to a three-point plan that includes supply chain Development, brand/retailer promotion and support and developing industry partnerships.In 2013, CCI's Sourcing and Supply Chain Marketing programs were expanded in Asia and well received by U.S. cotton customers there. The CCI-hosted COTTON USA Chinese Yarn Buyers Tour in Jakarta, Indonesia, promoted U.S. cotton-rich yarns produced by mills in Indonesia, Thailand, and Vietnam. That initiative led to numerous requests for the mills' U.S. cotton yarn samples.