Trick or treat or UNICEF Canada.

摘要

This Halloween, across Canada, UNICEF's logo is haunting millions of Cadbury's products. UNICEF has long been associated with Halloween: since 1955, Canadian children have collected more than CAdollar100 million for UNICEF, and Oct 31 is National UNICEF Day. In 2008, UNICEF Canada entered a corporate partnership in which Cadbury pledged dollar500 000 over 3 years to fund construction of 25 schools in Malawi and Rwanda. Cadbury also agreed to provide promotional space on 4 million packets of treats each year to allow UNICEF to raise awareness about their Schools for Africa programme and to increase public donations.