As the Cotton Research and Promotion Program enters its 50th year, The Cotton Board is launching a new campaign directed at producers that will give them the confidence needed to renew their faith in cotton.It is a hard time to be a cotton farmer. Cotton is entering into new territory, a time when prices are low, market share is declining and federal farm policy isn't what many had hoped it would be. The Cotton Research and Promotion Program (the Program) has a positive story to tell and a legacy to back it up, but it must not get bogged down in the past. So the new campaign is a forward-looking rally cry for the cotton industry, letting the cotton-growing community know that the Program is pressing on and the possibilities are limitless.
展开▼
