Changing weather conditions, environmental concerns and the continued strain on the economy all jump to mind as potential challenges for the fruit packaging industry. But surprisingly a survey conducted by Sharpak Aylesham at Fruit Focus 2013 - a technical event for fruit growers - showed that the need for innovation was the prime concern of packers and retailers. A third (32%) of respondents say it is vital that packaging companies support the fruit business through innovation. When asked more specifically how this can be achieved, responses included shelf-life innovation, new product design, improving the ease of use of products and helping position retailers and producers as market leaders through the innovative packaging they use.
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机译：不断变化的天气条件，对环境的关注以及对经济的持续压力都使人们想到了水果包装行业的潜在挑战。但是令人惊讶的是，由Sharpak Aylesham在Fruit Fruit 2013（水果种植者的一项技术活动）上进行的一项调查显示，创新的需要是包装商和零售商的主要关注点。三分之一（32％）的受访者表示，包装公司通过创新支持水果业务至关重要。当被问及如何做到这一点时，应对措施包括保质期创新，新产品设计，提高产品的易用性，并通过他们使用的创新包装帮助零售商和生产商定位为市场领导者。
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