BP plans to 'revitalize' us gasoline retail brand

摘要

Houston-BP unveiled plans February 1 for a $500 million marketing campaign designed to revitalize its US gasoline retail assets, the British oil giant's BP Products North America announced. BP spokesman Scott Dean said the need to revitalize BP's retail marketing comes after a "pause" in advertising that occurred while the company was focused on the 2010 Macondo well blowout crisis in the Gulf of Mexico.