Social media plan: Race a train, win acclaim - K.C. store's promos gain big followings

摘要

When Kris Nielsen received a r tweet last winter declaring that cars are useless compared with public transportation, he couldn't let it pass. After all, Nielsen manages social media efforts for Soave Automotive Group, a luxury dealership group in Kansas City. The tweet came from a local public transportation advocate, who - like Nielsen - is active on social media outlets such as Twitter and Facebook.