Austin dealer is the biggest show in town: No-haggle pricing, live music fuel success for First Texas Honda

摘要

First Texas Honda was the first Honda franchise granted in the Lone Star State back in 1971, but its performance hasn't always been first-rate. It was a sleepy sidewalk dealership with a three-car showroom. Through much of the early 2000s, the store's throughput ranked third among the three Honda dealerships in the Austin area. The haggling and rancor on the sales floor were so bad, employees wouldn't send friends or relatives to their own dealership.