Plan kicks CSI into cyber era: Hyundai seeks fast, brief e-mail feedback

摘要

Hyundai is trying to bring the venerable written CSI survey into the age of the cloud, Twitter and Facebook. The brand has devised a new method, using e-mail and three-day turnarounds, to change the way it determines customer satisfaction, addressing a problem that has long plagued dealerships that have had to wait too long for results.