Chevy's ads evolved with the changing role of women in society

摘要

How's this for an ad pitch? "Especially suit- able" for wives to "drive the family provider to and from the station or the children to and from school." That ad for a Chevy sedan ran in Collier's, Ladies Home Journal and The Saturday Evening Post and was quite progressive for 1922 - and it was one of the first automaker attempts to attract women. As the role of women has evolved from breadmakers to breadwinners, Chevy's ads have changed along with them.