Honda: With Civic, we lost sight of rivals, customers

摘要

Honda Motor Co. executives at the Tokyo Motor Show were both apologetic and circumspect about their recent missteps with the widely criticized redesign of the Civic small car. President Takanobu Ito took personal responsibility for the bad reviews, while the company's global r&d chief conceded they took their eyes off the competition and the customer. "We now understand that customers expect a lot from Honda. Customers want more innovation," Yoshiharu Yamamoto, President of Honda R&D Co., the automaker's development arm, said in an interview. "That's something we've learned this time."