Honda overhauls hybrid strategy to boost U.S. sales: Ito's plan focuses on 3 new systems, variants of existing nameplates

摘要

TOKYO - Honda Motor Co. has yet to have a hybrid hit in the United States, despite success in Japan. In the United States, the Insight and CR-Z have struggled, while the gasoline-electric Civic has gained only modest traction. Honda even temporarily discontinued its Accord Hybrid after 2008 because of dismal sales. But Honda is making another run at the segment. This time, President Takanobu Ito says he is serious about challenging Toyota's Prius lineup.