Ford banks on Mulally's small-car plan - Strategy stresses fuel economy, global vehicles

摘要

DETROIT - When marketing chief Jim Farley walked down the hall of Ford Motor Co.'s world headquarters late one night this summer, he had a problem he thought his manufacturing counterpart could help solve. "Hey, Joe, we could really use some more Focus," Farley said after strolling into the office of Ford's manufacturing boss, Joe Hinrichs. "What do you think?" Sales of the compact Focus were up a red-hot 53.2 percent in May, and dealer inventories were sinking.