Has the Time Come for Multispecialty Aesthetic Centers of Excellence?

摘要

Necessity is the mother of invention, and the necessity of survival through our current economic contraction is mandating reinvention of business approaches for many cosmetic physicians. Difficult conditions force providers of discretionary services to listen, analyze, and respond to the market. As cosmetic physicians, we are pressured to improve decisions and operations in meeting customers' needs and maximizing profitability.Demand for cosmetic services remains strong, but prospects are seeking value more than ever. Patients want their investments in cosmetic procedures to produce visible improvements in their appearance and long-lasting results with minimal risk and recovery time at a low price point. Patients are shopping more, both online and among local practitioners, and consumers are becoming better educated. They want convenience and they want choices. They seek practitioners with highly specialized expertise in the procedures they are considering. To many consumers, value also includes status related to objective factors (eg, office location and trim, quality of staff, media portrayal of the practitioner) and subjective factors (eg, popularity, trust, comfort level with the practitioner, and reputation in the community).