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Preventing Counterfeiting: Challenges and Selection Criteria For an Ideal Authentication Solution

机译:防止假冒:理想身份验证解决方案的挑战和选择标准

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摘要

The counterfeiting and cloning of devices and peripherals are major concerns for original equipment manufacturers (OEMs). These concerns grow when manufacturing is outsourced to offshore Contract Manufacturers (CMs) or even to multiple CMs, which can make it almost impossible to protect the intellectual property (IP) and prevent the unauthorized production of gray market products and peripherals. Legitimate suppliers not only suffer direct revenue losses, but also lose brand reputation if a product is damaged as the result of using cloned peripherals, and may even incur high liability costs. Another problem OEMs face is that many new products are subsidized when introduced to the market, with the intent of profiting on sustained after-market sale of accessories and add-ons to recover the initial investment. This business model is often followed with such products as accessories for game consoles, mobile devices and printer cartridges. Cloning poses a serious threat to this business model; unauthorized accessories can even create a hazard risk to the end-users that increase the potential liability costs and damage OEMs’ brand reputation. Tamper-and counterfeit-resistant peripherals not only protect OEMs’ brand image and liability, but also protect consumers by assuring the integrity of the entire system and creating the intended user experience.
机译:设备和外围设备的伪造和克隆是原始设备制造商(OEM)的主要问题。当将制造外包给离岸合同制造商(CM)或什至多个CM时,这些担忧会越来越大,这几乎使得保护知识产权(IP)并防止未经授权的灰色市场产品和外围设备生产变得几乎不可能。合法的供应商不仅会遭受直接的收入损失,而且如果由于使用克隆的外围设备而导致产品损坏,也将失去品牌声誉,甚至可能招致高额的赔偿责任。 OEM面临的另一个问题是,许多新产品在投放市场时都会得到补贴,目的是通过持续的配件和配件的售后市场销售获利,以收回最初的投资。这种商业模式通常伴随着诸如游戏机配件,移动设备和打印机墨盒之类的产品。克隆对该业务模型构成了严重威胁。未经授权的附件甚至可能对最终用户造成危险,从而增加潜在的责任成本并损害OEM的品牌声誉。防篡改和防伪外设不仅可以保护OEM的品牌形象和责任,还可以通过确保整个系统的完整性并创造预期的用户体验来保护消费者。

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