Procter & Gamble lobbies EU over teeth whitening legislation

摘要

Procter & Gamble (P&G) is lobbying the European Commission to relax restrictions on selling teeth whitening products direct to consumers. Charles Pierce, P&G's Group President of Global Oral Care and New Business Creation, told the Financial Times that the FMCG giant plans to expand its tooth whiteners, which are on sale in the US, China and Brazil, into Europe. Pierce told the publication that P&G was in discussions with the European Commission as, in the brand owner's view, there are "not any concerns at all".