Spain's Idesa is set to launch Pure Custo Barcelona, two new fragrances (for Woman and Man) that are said to be the "pure" expression of the fashion brand's identity. Described as 'colourful, audacious and original', both of them are wrapped in a zipped printed neoprene fabric designed by stylist and founder Custo Dalmau. Both fragrances, floral-fruity-green for her and aromatic-fresh for him, have been composed by Firmenich master perfumer Alberto Morillas.
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