Challenges & opportunities for speciality chemical companies supplying into home & personal care markets

摘要

The home and personal care markets in India are on a healthy growth trajectory, although competitive pressures have intensified and margins are under pressure. The growth is not surprising for two reasons: per capita consumption levels of most products are meagre and have a long way to go to reach global averages, let alone match levels of developed economies; and favourable demographics it higher disposable incomes are permitting consumers across the spectrum to increase spends on themselves and their homes.