European chemicals marketing body launches initiative for collaboration between chemical industry and its customers

摘要

The European Chemical Mar-keting and Strategy Association(ECMSA)has launched an ambitious project to better understand the chemical industry's customers and to drive improved competitiveness.Being prepared for the new competitive environment after the current financial and economic crisis is over is the focal point of the initiative.According to the association,a deeper understanding of vitally important value chains could result in a"win-win"situation for chemical companies and their major customer-industries like electronics,automobiles,construction,packaging and food.