Manufacturers of superabsorbent polymer (SAP) have enjoyed rapid market growth and relatively high product margins over the last decade. Globally, the good fortunes of SAP currently reside with a relatively small number of large established producers mainly making SAP for hygiene applications, e.g. diapers. However, the potential game changers of the industry are newer players in growth economies: Northeast Asia and South America. Expanding SAP niches for non-hygiene markets such as horticulture are also set to outperform more traditional hygiene applications.
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