Application of XML Web Services to TV Shopping Program

摘要

Broadcasting digitization has been in progress in Japan since broadcast satellite (BS) digital broadcasting services were launched in 2000, and a cross-media service market that combines the Internet and digital broadcasting services is also growing rapidly. Toshiba provides PrimeStation_(TM), an application service provider (ASP) solution for cross-media services that supports XML Web services. This enables, for example, sponsors of TV programs to provide their services to audiences via the Internet. PrimeStation_(TM) and its XML Web services facility have been applied to an interactive TV shopping program.