In a background of rising allergic diseases, it is worth examining how healthy skin can be compromised. Just as important is an understanding of the effect on skin of cleansers, and how to choose a mild product that is appropriate for baby skin. Allergic diseases are an increasing problem, both in the industrialised world and in developing countries. In many industrialised countries, approximately one third of the population become affected by allergic disease at some point in their lives. The prevalence of atopic dermatitis (AD) has been steadily increasing since 1945 around the world. For children, in particular, the prevalence has increased from 4% to 5% in the 1940s to greater than 25% today.
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