Design of new DEMIO

摘要

New Demlo has been developed for the purpose of inheriting the soul of the first Demlo and clarifying the definition of a new compact car, and expressing DNA of the Mazda Motor brand to the maximum extent. A basic concept in design development was to realize the emotional style appealing to five senses of the customer, which has expressed the new Mazda Motor brand while inheriting and evolving high functionality and good packaging of the first Demlo. This new Demlo offers a new value of a next-generation compact car which can obtain sympathy of a wide spectrum of customers because clean interior design with a pleasant space design and satisfactory high quality as well as a new expression of the material/color which supports joy of a customer's self-expression has been pursued.