Ornamentals, market grown by 3%.

摘要

The type of consumer in this growing market is analysed. Cut flowers are more popular than pot plants. Women outnumber men among the purchasers. Persons over 55 buy the most ornamentals and the proportion declines with decreasing age bands. Expenditure on ornamentals is higher in 2006 than 2005 with the exception of expenditure, on flowers only, in October-November 2005. Sales peak in November (All Souls day) and at Christmas. The tendency is to buy from specialists rather than from street kiosks.