Hitting the airwaves: In-house radio helps Freymiller promote driver appreciation

摘要

Last winter, Don Freymiller, chairman of Oklahoma City-based refrigerated carrier Freymiller, Inc. (CCJ Top 250, No. 214), was driving down the road and listening to all the truck driver recruiting advertisements that frequent XM Radio. Facing the same driver availability issues that plague so many truckload carriers today, Freymiller realized his company was missing an opportunity by not placing ads on satellite radio stations. But he also noticed that the various ads sounded the same, all promising more miles, money and home time.