TRUE HEADLINERS: the Chicago Tribune makes its own news by leading the field in the latest National Private Truck Council/CCJ Commercial Fleet Graphics Awards

摘要

The winners in the latest National Private Truck Council/ Commercial Carrier Journal Commercial Fleet Graphics Awards showcase some of the most popular approaches to today's fleet graphics. One features bold, simple images and sparse text; another is almost all text. One uses classically sleek and beautiful images to catch the viewer's eye; another attracts attention by appearing at first glance to be vandalized. More fundamentally, the entries represent the two principal tools of fleet graphics: cleverness and beauty. In last year's competition, the theme that united all the day category winners was dairy: cheese, milk and ice cream. This year, there was no such coincidence, but if you were to reach for a theme it would be humor.