Many of us believe we really know our business situation without an MBA consulting group telling us where we are. This mind set is like saying the customer IS always right. They aren't always right ... "customers are always right... sometimes." Since you and I can agree on many things, one of them is would certainly be, to make the description of your business very meaningful but also very simple to understand at the same time... is a worthwhile objective. So let's try to make a 2-demintional simple and meaningful diagram as a starting point. Once we have all the elements displayed in the chart, we can then determine what are the very important ones and then we what strategies we can use to maximize them.
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