For wood coatings manufacturers 2012 turned out to be an improvement over the previous year. Decreased unemployment and growth in the housing market were both cited as reasons for growth in the wood coatings market. Overall, Minwax reported modest growth in 2012. "We're seeing more positive signs, like growth in the housing market, and those have us optimistic for continued growth in sales in 2013," said Jacquelyn Ferrara, director of marketing, Minwax, Sherwin-Williams Wood Care Products. "This recovery is certainly taking its time, but several factors, including decreased unemployment and projected increases in housing sales and housing starts, should help grow sales in 2013."
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