Think Young(ER): Start Selling to Generation Y

摘要

A recent survey conducted by Lowe's has given new meaning to the "Y" in DIY. A survey conducted by the home improvement chain and Ipsos-Insight has revealed that Generation Y is hands-on when it comes to home improvement. A good percentage of those polled said they have redone or plan to redo the one place that is off-limits to their parents and younger siblings-their bedrooms.