PPG Updates Brand, Launches Global Marketing Campaign

摘要

PPG has updated its corporate brand and launched a global marketing campaign to drive in- creased familiarity with the company. The initiative introduces a new tagline -PPG: WE PROTECT AND BEAUTIFY THE WORLD - that brings PPG's focus to life as the world's leading paint and coatings company. "The new campaign is people-centric and diverse, and it invites the viewer into a conversation with us," said Bryan Iams, vice president, corporate and government affairs. "The creative content celebrates our technology breakthroughs, explaining them in a consumer-friendly way, and highlighting the positive impact we have on people, communities and customers."