BASF annual automotive color trend report, "Making Headway" predicted a movement towards more color shades than in previous years, with BASF presenting 65 new colors to automakers and designers around the world. BASF's new color offerings demonstrate how new and brighter interpretations of colors with different textures will become increasingly important to designers and consumers as people worldwide strive to highlight individual uniqueness and regain a more "human-friendly" life outside of the digitized world.
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