J.D. Power Reports: Leading Paint Brands Continue to Achieve High Levels of Customer Satisfaction

摘要

The highest-performing paint brands in customer satisfaction also receive high ratings in the application experience across both interior and exterior product lines, according to the J.D. Power 2014 Paint Satisfaction Study. "Paint brands that show a pattern of high customer satisfaction over time reap the benefits of customer loyalty," said Christina Cooley, director of home improvement industries at J. D. Power. "A customer's decision to purchase a specific paint brand is largely based on their prior experience with that brand, primarily regarding application, product offerings and durability."