The decision to construct horizontal or complex-geometry wells is driven by return on investment from technically supported predictions of incremental production or recovery. Variables that can be controlled during the construction phase, which contribute to a well's performance over its lifetime, can be defined and set as "well-construction key objectives." The well then can be designed and constructed using the ingenuity of knowledgeable people who are applying technologies and techniques to deliver on these objectives successfully. However, wells are often constructed under contractual arrangements that conflict with these objectives. A highly beneficial project outcome may not result in commercial success for all parties who contributed. Worse still, it is not uncommon for events that are undesirable and unfavorable to one party to benefit another party inadvertently, often resulting in misalignment. Therefore, to deliver what is important to the project, we rely on a range of integrity-centered human factors such as professionalism, pride in doing a good job, reputation, and relationships.
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