National obesity strategy: what's the big idea?

摘要

Governments, after a decade in office, face the problem of launching new initiatives into channels littered with the rotting hulks of earlier great ideas. Naturally, ministers hope that the public and the media will have forgotten that an unsolved problem has been tackled before, with often exactly the same rhetoric being used. They are usually right: memories are short, and the huge payroll vote commanded by a government-ministers, academics, advisers, and the whole Greek chorus of sycophants amongthe commentariat-can persuade the public that this time things will be different.