Pursuing customer satisfaction and retaining customers is of paramount importance in the global market. Customers are looking for innovative products and services and organizations have to manage the organization innovatively to ensure survival. This hands-on book on systematic innovation based on TRIZ (theory of inventive problem solving) helps managers to become more effective at generating breakthrough solutions. Darrell Mann, the Technical Director of CREAX, is one of the world's leading authorities on the systematic innovation methodology. His background is mechanical engineering; and after 15 years experience at Rolls-Royce, he has worked as an Innovation Consultant since 1997. His clients have included organizations from a broad spectrum of industries and global locations. He is the author of over 100 technical papers, patents and patent applications. A Japanese edition of this book was published in September 2004.
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